BBA (Industry Integrated) Program

About Image
About Image

BBA, in fact, is a light version of MBA and has all its essential components with an aim to prepare students for entry level managerial positions. The BBA (Industry Integrated) program at Jagan Nath University provides a strong foundation in core business disciplines, helping participants to acquire the key competencies needed by all business management students at an undergraduate level in a diverse field. Our Intensive BBA(Industry Integrated) program focuses on enhancing the ability to communicate, analyze situations, present own views in front of a large audience, take decisions using quantitative and qualitative factors, and develop a holistic view of the different functional areas of business environment.

Program Highlights

  • Focus is on providing knowledge of various business foundation courses as well as specialization in areas of choice.
  • Preparing for Industry exposure to work in dynamic business environment.
  • Elective modules enable students to tailor the degree as per their choice.
  • Extensive internships and students exchange program for exposure to practical aspects of management.
  • Development of conceptual, entrepreneurial and analytical skills through the activities such as presentations, case studies, business games, group discussions etc. during the program.
  • Guest Lectures and live projects as part of pedagogical resources


    During the three years of the Program, students take-up live projects related to: marketing; human capital management; Finance, laws and policies concerning business management; decision making; financial statement analysis; wealth management etc., with a view to give them a hold on theoretical aspects of different concepts of business administration. First year is to build the basic concepts in various business related subjects, while the second year is devoted to specialized subjects. Students choose one of the three streams for their third year and pursue their training in the chosen functional areas:

    • Marketing
    • Human Resource
    • Finance

Bachelor of Business Administration (BBA - Industry Integrated).

Eligibility :

10+2 with min 50% marks

Selection Procedure: -

Number of Seats: -

Batch : -

Duration: 6 Semesters

Specialization: Finance, Marketing and HRM

Fee: Rs 35,000/- per semester (All inclusive)

Skilling Partners            NCTE