VOLUME 1 - ISSUE 1 (JULY 2016)-ISSN ONLINE : 2456-3390 
VOLUME 1 - ISSUE 2 ONLINE : 2456-3390 
VOLUME 1 - ISSUE 3 ONLINE : 2456-3390 
VOLUME 1 - ISSUE 4 ONLINE : 2456-3390  
VOLUME 2 - ISSUE 1 ONLINE : 2456-3390


The goal of the journal is to provide a platform to the academicians, researchers, practitioners and thought-Gurus to share their knowledge and research in the field of management and its practices. The journal welcomes high-quality original research papers, in the field of management. The editorial team tries to ensure that plagiarism is minimized by checking using latest software tools. However, the final responsibility of the originality of the paper submitted lies with the Author(s). Research papers, Doctoral Abstracts and Book Reviews are also invited for publication. The papers/articles received for publication are sent for Double Blind Review process before they are accepted for publication.

Editorial Board

Sh. Manish Gupta
Jagan Nath University, Bahadurgarh, Haryana

Editor in Chief
Prof. H.L. Verma
M.Com., M.Litt., LLB, Ph.D. ( Management)
Vice Chancellor,
Jagan Nath University, Bahadurgarh, Haryana


Prof. B.S. Bhatia
Ph.D. (Management)
Dean, Faculty of Management
Guru Granth Sahib University, Punjab

Prof. M.K. Jain
Ph.D. (Management)
Dean, School of Management
Kenyatta University, Nairobi (Kenya).

Prof. Karam Pal
Ph.D. (Commerce)
Professor, Haryana School of Business
GJ University of Science and Technology, Hisar

Prof. Narender Garg
Ph.D. (Commerce)
Dean, Department of Commerce
M.D. University, Rohtak.

Prof. G.S. Batra
Ph.D. (Management)
Dean, University School of Business
Punjabi University, Patiala

Prof. Keshav Sharma
Ph.D. (Management)
Former Dean, University Business School, Registrar
Jammu University, Jammu

Prof. Annu Lather
Ph.D. (Psychology)
Former Dean, School of Management Studies
GGS IP University, Delhi

Dr. Divya
Ph.D. (Management)
Professor, School of Management Studies
GGS IP University, Delhi

Dr. Garima Yadav
M.B.A. (Master of Business Administration)
Ph.D. (Positive Psychology)
Assistant Professor Dronacharya Govt.College, Gurgaon


The Journal is a quarterly publication of Jagan Nath University, Bahadurgarh, Haryana.

JNUB Journal of Management

  • The JNUB Journal of Management is published quarterly and intended to bring together important research information on topics relating to various functional areas of management.

  • Manuscripts in accordance with the subject matter are accepted for consideration in the Journal with the understanding that they represent original material, have not been published previously and not being considered for publication elsewhere. The author(s) of the manuscript is fully responsible for the contents of the manuscript submitted.

  • Copyright of all the accepted papers will belong to JNUB Journal of Management and author(s) must affirm that accepted manuscripts for publication must not be re-published elsewhere without the consent of the editor.

  • While preparing manuscript, author must follow the under-mentioned word format.

    • A cover page showing title of the paper, author(s) name and affiliation, full address, telephone numbers and email address
    • The manuscript must begin with a title, a short abstract, and a list of key words The Top Margin should be 1”, Bottom 1”, Left 0.6”, and Right 0.6”. Page layout should be portrait with 0.5 Header and Footer margins.
    • The title should appear in single column at the first page in 14 Font size, below which the name of the author(s), in bold, with affiliation and E-mail ID should be provided centrally aligned in 12 font size.
    • The text should be properly divided under headings and sub headings, the paper should not exceed 6000 words (8 A-4 pages) and should be in clear and concise English It should be typed in 10-point Times New Roman Font on one side with double column, single line spacing.
    • Images, charts, graphs, tables, codes, etc. used in the manuscript should be labeled below and should be originally self drawn in black and white only without any color text and background color shading.
    • All tables, charts, graphs, equations and images must be cited accordingly and numbered properly.
    • References must be placed at the end of the manuscript in IEEE format as provided in the template and their number must also be mentioned in the body of the manuscript, wherever they have been referred to.

All communications related to the Journal should be sent to the following address:-
Prof. H.L. Verma
Chief Editor, JNUB Journal of Management
Vice Chancellor, Jagan Nath University, Haryana 
State Highway 22,
Bahadurgarh-Jhajjar Road, District-Jhajjar, PIN-124507
Telephone: 01276-699700 - 715 
Helpline: 9891179900